Shopify · E-commerce
One-click upsell pages with video sales letters and a first-month-free membership that converts to a paid subscription automatically.
01Overview
Post-purchase upsells and a free-trial membership that runs itself.
Built a set of post-purchase upsell pages on V Shred’s Shopify store (vshrednutrition.com) for both digital programs and physical supplements. Each page duplicates and restyles a theme upsell template, embeds a Vidalytics video sales letter, and adds the product straight to cart through to checkout, matched to the legacy reference pages for copy, images and video IDs.
For the V Shred University membership I set up a first-month-free trial: a $0 ‘Free Trial’ product is what customers add at checkout, and a Recharge workflow then swaps their subscription to the paid $9.95 plan, adds a 30-day delay before the first charge, and updates the product shown in the customer portal — so day 0 is free, day 30 is the first $9.95 charge, and it recurs monthly after that.
Everything was staged in theme code and shipped without disrupting the live store.
- Client
- V Shred
- Year
- 2026
- Service
- Shopify, Recharge
02The challenge
V Shred wanted to lift average order value with one-click post-purchase upsells, and turn their University membership into a free-trial funnel — all on a busy live Shopify store, without breaking anything.
03Our approach
I built post-purchase upsell pages — each with a Vidalytics video sales letter and add-to-cart straight through checkout — for both digital programs and supplements. For the membership I set up a $0 free-trial product plus a Recharge workflow that swaps customers to the paid $9.95 plan after a 30-day delay: free on day 0, first charge on day 30, monthly after. Everything staged in theme code and shipped without disrupting the live store.
More work
Other projects you might like
AI tooling and store automation for an off-road parts retailer
2026An AI pipeline that turns install videos into written guides, plus a suite of Shopify integrations that automate inventory, shipping and fulfillment.
Taste Marketplace — food & wine experiences
2026A curated marketplace of Australian food & wine experiences on WordPress + WooCommerce, with real-time Rezdy bookings and an AI concierge chatbot.
Rebuilding an aged care cost calculator
2026A free cost calculator redesigned into a guided four-step flow with a sticky estimate panel — shipped as a WordPress/Divi plugin, calculations untouched.
Let’s build something remarkable.
Tell us what you’re working on. We’ll reply within one business day — no forms lost, no pitch decks required.